A single instrument playing in a noisy place can get lost, but a symphony cannot be ignored.
arming your team with social media skills to
contribute valuable information in an honest,
genuine approach to build relationships, earn
trust and grow your business.
and friends. It is connecting in a meaningful
way. It is engaging with purpose to achieve
your professional goals and objectives.
orchestrated team approach to listen to
customers, showcase expertise and help with
real-time buying decisions.
The Experts in Social Media Engagement
Profitecture helps organizations of all sizes achieve the full potential of social media by activating employees, executives and partners with orchestrated strategies and training programs. We have coached individuals and teams from over 2,300 companies in 120 countries to build social authority that pays off in peer recommendations, customer engagement and repeat business. Our unique methodology and personal trainers have helped IBM, EMC, Cisco, as well as dynamic start-ups and non-profit organizations turn social media into an edge that drives business growth, cultivates loyalty and energizes advocates and influencers. Let us show you what it means to go beyond the basics of social media and recognize the game-changing power of a social business.
Orchestrating social media excellence around the world
+3,250 Social Media Boot Camp Grads
+120 Countries With Profitecture Alumni
+2,300 Companies coached by Profitecture
The secret of social media marketing is to activate your network to spread your message. Your people and partners are your most valuable allies in that effort. Savvy companies are taking social media beyond small groups of practitioners. They’re training teams of brand ambassadors to leverage their extended networks to tell stories. A social media-savvy workforce spots opportunities, heads off problems and builds trust that creates business opportunities. Profitecture helps unleash organizational talent and harness the power of social media to build social capital. We’ve trained thousands of professionals in the tools, tactics and language of online communities. Profitecture has trained individuals and teams from over 2,300 companies in 120 countries. Our clients include IBM, EMC, Cisco, as well as dynamic start-ups and non-profit organizations. What’s our secret sauce? We have real coaches that spend real time with our clients. We help employees, executives and channel partners utilize social media more effectively and, in turn, drive increased demand, customer engagement and revenue. We also help social media teams build out formalized training courses, frameworks and curriculum that incorporate certification, tracking and measurement.
Just Say No to Social Media
For the past five years I’ve been advocating an end to the use of the term “social media.” Why would I do that, given that my passion for the past eight years has been helping people understand and apply social media tools to their business?
Give to Receive: The Nine to One Ratio
If you want something, you must give first.
General Manager, Paul is a software and information systems executive with more than 20 years of start-up, turnaround and strategy development experience.
Senior Consultant and Speaker, Paul is a veteran technology journalist, popular speaker and pioneer in new media. He has advised marketers and business executives on strategies to optimize social media and online communities for nearly a decade.
Director of Business Strategy, Robin is a marketing manager passionate about helping innovators succeed and turning big ideas into action.