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A single instrument playing in a noisy place can get lost, but a symphony cannot be ignored.

EMPOWER

Lift your melody line above the noise by
arming your team with social media skills to
contribute valuable information in an honest,
genuine approach to build relationships, earn
trust and grow your business.
Social Media Boot Camp
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CONNECT
Social media is more than collecting followers
and friends. It is connecting in a meaningful
way. It is engaging with purpose to achieve
your professional goals and objectives.
A single idea can be interesting. A single idea shared and shaped by many becomes extraordinary.

Social Authority

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Great conductors connect with audiences and lead them on voyages of discovery.
ENGAGE
Achieve your revenue goals through an
orchestrated team approach to listen to
customers, showcase expertise and help with
real-time buying decisions.

Social Selling

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The Experts in Social Media Engagement

Profitecture helps organizations of all sizes achieve the full potential of social media by activating employees, executives and partners with orchestrated strategies and training programs.  We have coached individuals and teams from over 2,300 companies in 120 countries to build social authority that pays off in peer recommendations, customer engagement and repeat business. Our unique methodology and personal trainers have helped IBM, EMC, Cisco, as well as dynamic start-ups and non-profit organizations turn social media into an edge that drives business growth, cultivates loyalty and energizes advocates and influencers. Let us show you what it means to go beyond the basics of social media and recognize the game-changing power of a social business.

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Build Your
Social Authority

The Profitecture Social Media Boot Camp is a step-by-step training course that has put thousands of professionals on the road to building social authority in a personalized, time-efficient manner.

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Train Your
Team

This is the next phase of social media. It’s one in which the principles of engagement, sharing and community infuse everything a company and its employees do. Doing it well requires structure and discipline so that everyone is singing from the same page.

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Train Your
Channel Partners

The secret of social media marketing is to activate your network to spread your message. Social media-savvy organizations are training their partners to use social media to spot, nurture and close opportunities.

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Find Your
Personal Trainer

Coaching goes into everything we do. Our team of personal trainers are all seasoned professionals with heart who take your success personally.

Orchestrating social media excellence around the world

“I have been 'doing' social networking for a while now but by taking us from the very basics you and your team have shown me insights and watch-points that never occurred to me.  I am far more confident already about what I can achieve.”  
2014-09-26T22:13:46+00:00
“I have been ‘doing’ social networking for a while now but by taking us from the very basics you and your team have shown me insights and watch-points that never occurred to me.  I am far more confident already about what I can achieve.”  

“You guys have designed this just right…the eight weeks, trying to keep it to a half hour…you provide a lot of meat on the bone and yet it’s very practical based.”
2014-09-26T22:14:52+00:00
“You guys have designed this just right…the eight weeks, trying to keep it to a half hour…you provide a lot of meat on the bone and yet it’s very practical based.”

“I applied all the lessons taught by you across all social networks; it’s now starting to function as a Chorus. ”
2014-09-26T22:15:18+00:00
“I applied all the lessons taught by you across all social networks; it’s now starting to function as a Chorus. ”

“Thank you for your efforts on the Social Media training. Personally, it was very useful for me and I enjoyed your sessions. I connected with over 75 people on LinkedIn in the last couple of months and have reached out to several. I am happy to let you know that my LinkedIn connections in fact are working and I have been able to schedule business meetings with several of them. Thanks again for helping us out!”
2014-09-26T22:15:38+00:00
“Thank you for your efforts on the Social Media training. Personally, it was very useful for me and I enjoyed your sessions. I connected with over 75 people on LinkedIn in the last couple of months and have reached out to several. I am happy to let you know that my LinkedIn connections in fact View Full →

“I got exactly what I was looking for from the Boot camp (well done). I have a way to go to develop my own Social Authority, but the class was an excellent investment of my time and a great way to push myself to get started. Got some good ideas.”
2014-09-26T22:16:01+00:00
“I got exactly what I was looking for from the Boot camp (well done). I have a way to go to develop my own Social Authority, but the class was an excellent investment of my time and a great way to push myself to get started. Got some good ideas.”

“The boot camp was great. Keeping it to a half hour was perfect. I got a lot of great information in a short time and was able to stay focused. My next step is to take what I learned and train more experts in the organization to start building their social authority."
2014-09-26T22:16:20+00:00
“The boot camp was great. Keeping it to a half hour was perfect. I got a lot of great information in a short time and was able to stay focused. My next step is to take what I learned and train more experts in the organization to start building their social authority.”

“Everybody wants to use Social Media, but nobody knows what to put in it. What you guys are doing with this Social Media Boot Camp - the content, the touch level, is perfect."
2014-09-26T22:16:36+00:00
“Everybody wants to use Social Media, but nobody knows what to put in it. What you guys are doing with this Social Media Boot Camp – the content, the touch level, is perfect.”

“Thank you for setting up this program :) I hope to learn a lot! … For my first assignment, I left a comment on a post from an influencer on LinkedIn and I immediately received two new connections and people viewed my profile more than 80 times that week.”
2014-09-26T22:17:06+00:00
“Thank you for setting up this program I hope to learn a lot! … For my first assignment, I left a comment on a post from an influencer on LinkedIn and I immediately received two new connections and people viewed my profile more than 80 times that week.”

"The Social Media Boot camp helped reveal Social Media strategies for effective planning and implementation to support our ongoing Demand Generation practices."

2014-09-26T22:17:23+00:00
“The Social Media Boot camp helped reveal Social Media strategies for effective planning and implementation to support our ongoing Demand Generation practices.”

“Overwhelmed by the support made available by your team. I’m thrilled to use for my team. All the material and guidance is great.”
2014-09-26T22:17:52+00:00
“Overwhelmed by the support made available by your team. I’m thrilled to use for my team. All the material and guidance is great.”

“Thank you again for all your assistance each week, I certainly took a lot away from each session and am on my way to making social media an integral part of our existence."
2014-09-26T22:18:09+00:00
“Thank you again for all your assistance each week, I certainly took a lot away from each session and am on my way to making social media an integral part of our existence.”

“The social media workshop provided the foundation for us to incorporate social media into our business plans and aided our team’s adoption rate. I gained a great deal out of this meeting.”
2014-09-26T22:18:26+00:00
“The social media workshop provided the foundation for us to incorporate social media into our business plans and aided our team’s adoption rate. I gained a great deal out of this meeting.”

“Hearing you explain all of this now, it makes perfect sense. We have to get this right.”
2014-09-26T22:18:43+00:00
“Hearing you explain all of this now, it makes perfect sense. We have to get this right.”

“Thanks for running this wonderful and helpful program! I thought I would share with you our stats from the Boot Camp. We had an 118% increase in Twitter Followers, 52% increase in Facebook Likes, and a 4% increase in LinkedIn Followers.”
2014-09-26T22:19:03+00:00
“Thanks for running this wonderful and helpful program! I thought I would share with you our stats from the Boot Camp. We had an 118% increase in Twitter Followers, 52% increase in Facebook Likes, and a 4% increase in LinkedIn Followers.”

“The efforts are paying off. My company’s Twitter page got five more followers after I completed the assignment yesterday, and two people started a direct conversation with me on Facebook!”
2014-09-26T22:20:56+00:00
“The efforts are paying off. My company’s Twitter page got five more followers after I completed the assignment yesterday, and two people started a direct conversation with me on Facebook!”

“The more groups I join and people I follow - the more content ideas I can get to help build my own network.”
2014-09-26T22:21:24+00:00
“The more groups I join and people I follow – the more content ideas I can get to help build my own network.”

“LinkedIn is a great place to "get the word out" without seeming like we are delivering a sales pitch. Highly targeted audience if it is a group specialized in exactly what I want to be talking about.” 

2014-09-26T22:23:18+00:00
“LinkedIn is a great place to “get the word out” without seeming like we are delivering a sales pitch. Highly targeted audience if it is a group specialized in exactly what I want to be talking about.” 


“People I have been unable to connect with on email seem more willing to connect on LinkedIn.”
2014-09-26T22:23:37+00:00
“People I have been unable to connect with on email seem more willing to connect on LinkedIn.”

“Thanks for all your great feedback and advice in the Social Media Boot Camp.”  
2014-09-26T22:23:53+00:00
“Thanks for all your great feedback and advice in the Social Media Boot Camp.”  

About Profitecture

The secret of social media marketing is to activate your network to spread your message. Your people and partners are your most valuable allies in that effort. Savvy companies are taking social media beyond small groups of practitioners. They’re training teams of brand ambassadors to leverage their extended networks to tell stories. A social media-savvy workforce spots opportunities, heads off problems and builds trust that creates business opportunities. Profitecture helps unleash organizational talent and harness the power of social media to build social capital. We’ve trained thousands of professionals in the tools, tactics and language of online communities. Profitecture has trained individuals and teams from over 2,300 companies in 120 countries. Our clients include IBM, EMC, Cisco, as well as dynamic start-ups and non-profit organizations. What’s our secret sauce? We have real coaches that spend real time with our clients. We help employees, executives and channel partners utilize social media more effectively and, in turn, drive increased demand, customer engagement and revenue. We also help social media teams build out formalized training courses, frameworks and curriculum that incorporate certification, tracking and measurement.

socialMedia September 16, 2014

Just Say No to Social Media

For the past five years I’ve been advocating an end to the use of the term “social media.” Why would I do that, given that my passion for the past eight years has been helping people understand and apply social media tools to their business?

9to1 September 10, 2014

Give to Receive: The Nine to One Ratio

If you want something, you must give first.

Our Team

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Paul Krappman

General Manager, Paul is a software and information systems executive with more than 20 years of start-up, turnaround and strategy development experience.

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Paul Gillin

Senior Consultant and Speaker, Paul is a veteran technology journalist, popular speaker and pioneer in new media. He has advised marketers and business executives on strategies to optimize social media and online communities for nearly a decade.

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Robin Scharpf

Director of Business Strategy, Robin is a marketing manager passionate about helping innovators succeed and turning big ideas into action.