Part of building your Social Authority is sharing relevant information for your followers. But how do you find information to share? What information do you share?
One way to find information is to follow or monitor some of your favorite news outlets, such as the New York Times, The Washington Post, or Entrepreneur Magazine. Start following them on your social media networks or place their websites in your favorites in your browser.
Google Alert allows you monitor key words when they appear on the internet. Most people use Google Alert with their own names, but if you want to keep track on things having to do with particular topics in your industry, Google will email you the notification. This will allow you to keep pace with news about particular topics right when they happen.
If you follow larger news outlets or sources of information, you can organize these people into lists on Twitter. You can check out more about how to make lists in twitter in our previous blog posts. This way, you can search for particular information through what other people share.
When you search for things in Google, look to the bar and click ‘news’. Once there, go to the ‘tools’ option and narrow your search for information released in the last hour or last 24 hours. This will help you find information that is very recent and will help you keep fresh content on your social media networks.