Advanced Social Media Coaching & Training
The Profitecture Advanced Social Media Coaching Series applies the same step-by-step coaching method as the Boot Camp while building deeper understanding and proficiency with the tools and techniques to strengthen social authority in B2B social media. Profitecture leverages a personal coaching relationship with each participant and sets reasonable, attainable and measurable goals for each area of expertise. Courses typically comprise between four and eight half-hour sessions with homework assignments and individual coaching.
- Blogging Essentials
- Social Selling
- Social Video
- Social Media for Events
- Burning Three
- Social Mobile
- LinkedIn Deep Dive
- Twitter Deep Dive
- Google+ Deep Dive
Blogs showcase your company’s depth and thought leadership in a long-form format that performs exceptionally well in search engine results. Business blogs provide the foundation for content that can be shared in other social channels.
Through this course, you will learn how to develop a content strategy, create a distinctive voice and disciplined approach to posting new content. You will also learn how to incorporate multimedia, how to provoke conversation and measure results.
Social Selling ™
Making a sale through social media is an entirely different avenue of approach for marketing. Our coaches can help you differentiate yourself and your team to customers by identifying opportunities, developing your network, and ultimately influence buying decisions for customer that come across your social media platform.
This advanced course dives deeper into how to engage your target audience through social media. You will near how to create a unique voice, identifying content to share, and decide what content belongs in which social channel. This four-session course covers topics such as what kind of content to share, how to initiate and manage engagements, monitoring and contributing to online discussions, and networking with other industry leaders through the forums.
Profitecture hosts three one-hour webcasts designed to help Business Partners apply Paid-Owned-Earned to benefit their business. This series introduces participants to the major social channels, offer a structured approach to content marketing, and instruct participants how to measure results. These seminars are one on one coaching for all participants to give you the best results for your target goals.
Seeking a cost efficient means for showcasing your team’s expertise and producing digital content to feed your social channel engagement? Using Google Broadcast, a Profitecture senior consultant will interview you or your subject matter expert on the top Burning Three facts you want to tell your customers. This interview will be recorded and available via YouTube for you and your team to feature on your website, through your social channels and a blog post.
Social Listening & Analysis
Listening to online conversations is the most immediate payoff to social media. Monitoring discussion channels can yield sales prospects, market intelligence and feedback on your own business.
Through this course, you will develop tools and techniques to focus on conversations that matter to your business. Learn how to mine different social media streams, set up keyword filters and initiate active listening programs like surveys and polls. Our coaches also show you how to evaluate platforms, groups and discussions that merit your participation and resonate with your target audience.
Social for Lead Generation
Learn to arm your experts and business development team with social media tools and know-how for prospecting and lead generation. You will work closely with Profitecture coaches to prioritize opportunities, market trends, competitive differentiators, sales model, target audience, and existing marketing assets. We then develop a customized plan that targets the most promising prospects and we train your people in the engagement tactics that yield sales leads.
Social Media for Events
This program shows you how to use all your social channels and networking tools to maximize attendance to your company events and increase your bottom line. You’ll learn how to apply blogs, social networks, branded Twitter accounts, hash tags, photo and video sharing and the enthusiasm of crowds to create a groundswell of awareness that drives your business forward.
Twitter Deep Dive
Twitter is a unique tool for reaching a diverse audience with a universal message. You will learn how to use searches and hash tags, build a quality following, compose Twitter messages that provoke action, leverage advanced tools like lists and Twitter events and take advantage of Twitter’s immediacy to create real-time marketing and customer engagement opportunities.
Google+ Deep Dive
Google Plus is one of the newer social media platforms in existence and offers a wide range of tools and applications that enhance the visibility of your business. This advanced course covers best applications for promotion, engagement in communities, and tips and tricks for setting up your business page to increase your ranking on Google search engines.
LinkedIn Deep Dive
LinkedIn is the leading B2B social media network and a powerful tool for lead generation, professional development and thought leadership. In this advanced course you will explore best practices of building relationships, guidelines for establishing authority in targeting communities, prospecting through LinkedIn Connections and using advanced features of individual and business profiles. Learn how to make the most of the Internet’s most powerful business network.
Facebook Deep Dive
This platform offers great business-to-business opportunities and recruitment that extends beyond just personal use. Facebook offers a wide range of diverse and useful features for building company pages, including apps, events pages, photo galleries, contests, promotional coupons and surveys. This advanced class teaches up to date B2B tactics and how to engage and manage an active community. We also explore Facebook’s administrative dashboard and recommend apps that B2B companies can use.
In this advanced class, we go in depth with how to use YouTube as a viable social media platform. We explore the most popular business video formats with a particular emphasis on interviews. Our coaches will also cover essentials of equipment, lighting, sound, staging, scripting and editing. We also show you how to describe and tag video for maximum visibility and optimal sharing potential.
This four-week course teaches you how to adopt a mobile mindset and choose the right tools. We also take a deep dive into some of the most useful social media apps for B2B companies and users.