Analytics – The Basics

feat-hed-mobileLets assume that you have a full load of posts streaming on your business social media pages. Although it looks impressive to have fresh information that constantly populates your feed, there is one question at this point that you need to ask yourself:

Is it working?

How would you know if your posts are working or not is by going to the analytics pages that these social media sites now offer for businesses. They contain some very valuable information that can help adjust your strategy and get to know your audience.

Getting Analytics

In order for you to see analytics of your page, you need to have a business version of your social media. For personal pages, you do not get this feature. And if you have a business page, your administrator needs to give you access.


On most analytics for social media platforms (including and mostly Facebook), you will find a statistic that shows how many impressions you’ve received. This is equivalent to potential views of your post in other people’s feeds. You can generate a lot of impressions depending on the size of your following. However, this is not to be confused with engagement.


This is the analytic that really counts. It means that your followers clicked on what you posted, liked it or shared it with someone else. The more engagement you get, the more impressions will go up. And with more impressions, more engagement is possible.

Assessing Impressions and EngagementAnalytics

You will find that some posts get more engagement than others. You will also find that some posts will get more impressions than others. This is where you need to look closer at all you posts and see what time you posted your information and what exactly you posted. When you start to see patterns, start to adjust what you post and when so that you can maximize the amount of impressions and posts you get on a daily basis. This will take a lot of experimentation and time to get a proper mix based on your audience. Be patient. And don’t be afraid to try new things to see what kind of reaction you get.

About Brian Gilb

Brian coaches students on the use of Google Plus and has detailed working knowledge of Google applications, such as Google Drive. He is also a semi-experienced blogger and runs the non-profit wing of Profitecture, The Social Corps. On his off time, Brian enjoys reading and writing, cooking, surfing, and the occasional adrenaline rush to keep his writing fresh with new content.