All posts by Victoria Bianchini

About Victoria Bianchini

Victoria is an active and engaged social media manager with a penchant for creating and curating content that makes people think. She started her career on the Web with Prodigy, then was one of the founding members of About.com before going on to work in marketing communications for Register.com and Sphere (an AOL properety). These days she has taken what she’s learned and helps business owners realize the potential of social media.


The Buyer Journey & Social Selling

“A journey of a thousand miles begins with a single step” Chinese proverb The journey of the buyer usually begins with a single step called search. Buyers have questions and they are searching for answers. Google puts the number of B2B researchers who are online using search to research business purchases at 90%, which is where you can be helpful by providing the content that feeds that need. “If only it were that simple.” Common refrain Creating and tagging content is what we marketers do best. Need a testimonial? A case study? A stat? We’ve got that. How about a demo video? We can get one made, but will it be effective? That …
Periscope Summit Social Authority

Up Periscope!

by Victoria Bianchini, September 22, 2015  When Periscope burst onto the surface, it quickly captured the attention of technology pundits and early adopters across the globe. Live streaming video is not a new technology, but putting the ability in the palm of your hand is a powerful proposition. Still, plenty of people stood back and waited to see how it would be used. Travel brands were some of the first to take us along for the ride and now you can find organizations like the National Forest Foundation, the Weather Channel and the Delaware Tourism Bureau adding real time video to their media mix, calling viewers to tune in with the now …

No Mystery To Social Media ROI

If a tree falls in the forest, can you cut it into firewood and heat your cabin for the winter? Because that would be good and justify the work effort. You might even say you got a good return on your investment, but that's kind of obvious, which is what I always think when people bring up the return on investment for social media. Social media is media. It's marketing. It's messaging. It's digital and it can be measured. The problem, we say, is that we lack unified standards, but that shouldn't stop you from tying your social media strategy and plans to the rest of your marketing effort. Step one, like our friends at Buffer say, i…

Sellers, Are You Social-Savvy or Social-Slouchy

by Victoria Bianchini,      June 2, 2015 Social selling is time well spent. I could stop right there and congratulate myself on the shortest blog post in the history of the blogosphere, but let me elaborate. A recent study conducted by Kitedesk took a look at social selling in the B2B realm and every data point shores up the benefits of being socially-savvy and the positive effects it has on the bottom line.  (more…)…

Create Content Your Customers Care About

By Victoria Bianchini, April 28 2015 When you sit down to write a sales letter, blog post or even a tweet, do you ask yourself "who cares?" Not as in "who gives a darn," but who am I writing for and what do they care about? Considering your audience and what interests and motivates them is a good place to begin. Start by making a list of keywords your customers might use to search for information and reviews about products or solutions your company offers. Try a research tool like Ubersuggest to get a sense of what people are searching for related to your keywords. Now use those keywords and phrases to listen in on the conversations,…

Considerations for Creating a LinkedIn Group

By Victoria Bianchini March 27th, 2015 At Profitecutre, we teach that participating in LinkedIn Groups is a great way to increase traffic to your profile, create more connections and establish social authority. To get started, we suggest you participate in discussions in Groups that already exist before starting  a new Group. Chances are there are a number of active Groups for your topic with a built-in audience and a high degree of activity. However, if you are considering starting a new Group for your company or a niche topic you believe is not presently being served, here are some things to ponder. What’s Your Objective? Think abou…

Pinterest for Business

Pinterest is not just a pretty face. It is also a powerful conduit for the purchase path of high end retailers. Shops like West Elm, Neiman Marcus and Nordstrom enjoy the referral traffic that comes their way from products shared via pins. It is estimated that close to half of all online shoppers have made an online purchase as a result of seeing a pin on Pinterest. And with the introduction of rich pins last year, Pinterest has made it even easier for a potential customer to check price and availability before heading off to a friendly shopping cart. Rich pins also give the retailer a way to stimulate repeat interest in a product by offering…