Business Blogging Tips on Tumblr

You’ve got your feet wet with the basics of Tumblr and what its capabilities are. For your img_logo_bluebg_2xown personal use it’s a lot of fun and very engaging. But how can you use a platform like this for business?

Blogging with Tumblr

At the end of the day, Tumblr is used for blogging. You’ll find a lot of users who blog only using visuals and GIF, however this atmosphere is still open for written content and opinion. Due to the possibility for posts to go viral and spread quickly, you can weave your blog posts in using several different methods as outlined below.

Posting Links

The easiest way to share your blog post from your business website is by posting it as a link. Many individual users rarely post links to this platform, however its still acceptable for some of them to share. Depending on the topic, you might find a good amount of traffic made through this portal, however posting it as a link is not as flashy as other methods.

Integrating a link into a photo

You’ll find on your Tumblr dashboard the photo sharing button. Images are the most shared item among users and they get the most engagement. You get the option to add text to a photo that you post as well.

Due to the amount of engagement that photos get, one way you can weave your blog post into it is by posting a picture that relevant to your article. This may take some work with a photographer to come up with something eye catching, but it’s highly recommended. Post the photo, and in the comments section, add a hyperlink to the article. This way, people will be more likely to share the image, thus the link to the article with it. It will increase your impressions and thus increase the chances that people will click on the article.

Integrating a link into GIFs

The GIF is a new item that is very unique to Tumblr. You won’t find GIF on other social media platforms (at least not yet). This form of posting is by far the most eye catching and gets the most impressions from your platform simple because the photos are moving. Putting a GIF together can be a challenge, but if you can create a GIF that is relevant to your article, you can use the same method by posting the hyperlink for the blog post in the comments section. Then, as people share it, the more likely you will get engagement and have people land on your

Integrating blogs from video posts

Using the same technique for photos and GIF’s, utilizing the video feature in the same way can help to bring in views to your company pages. Just ensure that the video is relevant to your blog post and that its entertaining and engaging for your audience. Insert the hyperlink in the comments section, and now you will get views for your video, visits to your youtube page, and engagement on your blog.

Considerations

As we teach in classes in the Profitecture Bootcamp, always keep to the 9 to 1 rule. Tumblr users can be very finicky when it comes to following people and sharing content, so you don’t want to look like you are spamming others.

There are queue options for posting your content, just as there are on other social media platforms. This is a great way to spread out your content if you already have a lot of blog posts that you want to integrate and share.

About Brian Gilb

Brian coaches students on the use of Google Plus and has detailed working knowledge of Google applications, such as Google Drive. He is also a semi-experienced blogger and runs the non-profit wing of Profitecture, The Social Corps. On his off time, Brian enjoys reading and writing, cooking, surfing, and the occasional adrenaline rush to keep his writing fresh with new content.