Category Archives: B2B

Hash Tags and Key Words

Using hash tags and searching key words in social media is an excellent step toward finding relevant information to share with your followers. And the process for doing so is a lot less complicated than you might think. Here are some basics for getting started with Hash tags and keywords. What is a Hashtag A hash tag is basically a category indicator. Technically speaking, it’s a metadata tag that helps to categorize a particular topic on social media or micro blogging sites. Sorry, I tend to get geeky sometimes. How Do I Use Hash Tags? If you want to hash tag something, simply put the “#” in front of a phrase or word. For exa…

How to Get Conversations Going on Social Media

One of the best ways to start a following is to get a conversation going with others. You will be surprised at how much more interaction you’ll see on your own posts when you speak directly to others. It’s a powerful technique in building your Social Authority. But how exactly do you get the conversation going? Read more than you write The very first thing is to start reading what other people post. If you are doing things right, you will spend more time reading other peoples post and responding to them than you do your own. Make it about them People love hearing about themselves and what’s important to them. So, when you see a blo…

Social Authority

Start Building Your Own Empire The social media dream of all companies is to have thousands of followers, all who read your posts and share them with their networks. It’s undeniable that social media plays a part in business and companies are doing everything they can to get a bite of the action. But how do you build this kind of following? It’s not as easy as just posting random articles or following others. It’s about building your Social Authority. What is Social Authority? Specifically, Social Authority means to establish individual or company dominance as the main reference for a particular industry through social media pl…

LinkedIn Activity Broadcast

Everything you do on social media is public. Your friends can see it, your family can see it, and now even your employer can see it. So, when you start looking for a new job, your family and friends would be excited for you. Your boss… Probably not as enthused. Using a site like LinkedIn is a great tool to help you look for a job and look attractive to other employers. So how do you spruce up and look for employment on LinkedIn without sending red flags to your current employer? Read the tips below and follow along on the video to get the most out of this post. [embed]https://www.youtube.com/watch?v=aWDOU1tcyAs&list=UUCeESFCb_…

Just Say No to Social Media

For the past five years I’ve been advocating an end to the use of the term “social media.” Why would I do that, given that my passion for the past eight years has been helping people understand and apply social media tools to their business? It’s because social media is just a set of tools, and tools are only as useful as the skills of the people who wield them. Too many companies still equate social media success to achieving basic competency with tools. They’ve got a Facebook page, a LinkedIn profile and a YouTube channel, so they cross social media off the to-do list. These companies may think they ‘re finished, but they…

Your Twitter Photo for Business to Business

First impressions count for a lot in business-to-business interactions. The same thing applies on Twitter. Look your best when speaking to the community. That starts with your profile photo. Here are some steps for success. Step 1 - Get A Professional Photo Shoot You don’t have to go and hire someone for a lot of money. Find a person who has a high speed camera (not their cell phone) and take some photos. Or, perhaps your organization or business did a shoot for you and you already have a photo. The point is you want something that is much more than a selfie or a photo someone took with their cell phone. Trust me, people can tell. Ste…

Creating a Great Twitter Profile for B2B

Twitter is a great platform for engaging B2B clients. Its speed and direct interaction make it a great way to reach people quickly. Be sure to make a good first impression. That starts with a good-looking profile photo, distinctive banner, and Information that describes your interests. Here are a few tips to consider. Profile Photo I recommend you use the same professional photo that you use on your LinkedIn profile for two reasons: One is that a professional will help you get in the door. It also makes it easier for someone to correlate your LinkedIn and Twitter presences. That’s important because usernames aren’t always similar. B…

Tip of the Week: Introduction to Storify

In this week's Tip, Profitecture coach Kyle Naumann, provides an introduction to Storify. Storify allows users to compile content from the social platforms in a narrated story which provides context to the overall message. Simple to use and fun to share! …