Category Archives: blog

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HootSuite Basics and Updates

Those of you who know me, know I’m a big fan of HootSuite, the social media dashboard, as a tool for research, filtering and engagement. When I began using HootSuite, my productivity soared! However, it’s not the most intuitive to learn and recently they added some updates. The following is a basic tutorial on how to begin with HootSuite and a review of the recent changes. Don’t forget to download the free app for your smart phone – no jumping through extra hoops here. Once you set up your dashboard the app will automatically appear as a duplicate on your phone. Create Your Account There is no download to do, simply go to www.H…
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What’s next for B2B social media in 2016

By Paul Gillin,  January 2016 I was recently contacted by a B2B publication looking for some thoughts on what’s coming up in the next year. I thought some of the questions were interesting and worth sharing here. What trends are gaining momentum in B2B social media right now? B2B marketers are finally realizing that merely throwing content into the ether is both expensive and wasteful, so they’re trying to target their content better to the audience and purpose. Marketers realize that buyers are people, not demographic segments, so they are appealing more to the motivations that influence human behavior. That’s one reason we s…

Tip of the Week: Selecting a Hashtag

In this video, we'll discuss what a #hashtag is on Twitter, and the best way to use them. …

Tip of the Week: Introduction to Storify

In this week's Tip, Profitecture coach Kyle Naumann, provides an introduction to Storify. Storify allows users to compile content from the social platforms in a narrated story which provides context to the overall message. Simple to use and fun to share! …

Tip of the Week: Multiple Managers for YouTube

In this week's Tip, Profitecture coach Kyle Naumann, shows how to add multiple managers to a YouTube channel account. Adding multiple managers is a great way to keep video content current and alleviate video upload bottle necks. …

Tip of the Week: How to Host a Google+ Hangout

You've heard about them, maybe participated in one, and now you're ready to host a Google+ Hangout. It's pretty simple, but Social Media Coach Kyle Naumann makes it even easier with his Tip of the Week. Check it out! …

Tip of the Week: HootSuite Streams

This week's tip will show you how to set up and manage the social media streams on your HootSuite account in order to quickly and easily see what you want from your multiple social media accounts. …

Tip of the Week: Introduction to HootSuite

HootSuite is a great dashboard for listening and contributing in the social channels. HootSuite also has a feature for scheduling posts, which can be tremendously helpful for busy professionals. In this week's Tip of the Week, Coach Kyle Naumann introduces you to HootSuite. …

Tip of the Week: Twitter Tour

Learn the basics of Twitter in this short Tip of the Week from Profitecture coach, Sandy Rikkers! She will discuss how to Tweet, Retweet, and search a #hashtag. …

Tip of the Week: How to Use Bitly

Have you ever wondered where shorten links are generated and the reasoning behind them? In this week's tip, we look at Bitly, an online resource to shorten lengthy URLs and track the content you are sharing. …