HootSuite Basics and Updates

Those of you who know me, know I’m a big fan of HootSuite, the social media dashboard, as a tool for research, filtering and engagement. When I began using HootSuite, my productivity soared! However, it’s not the most intuitive to learn and recently they added some updates. The following is a basic tutorial on how to begin with HootSuite and a review of the recent changes. Don’t forget to download the free app for your smart phone – no jumping through extra hoops here. Once you set up your dashboard the app will automatically appear as a duplicate on your phone. Create Your Account There is no download to do, simply go to www.H…

25 B2B Marketers Sound Off on 2016 Priorities

I was delighted when B2B Marketing Zone – a website and newsletter that I devour - asked me to be one of 25 contributors to its "B2B Marketing Trends for 2016" e-book. I love this content concept, and it’s an idea more B2B marketers could adopt. Contact influencers in your market – or even your own customers or subject matter experts – and ask them for short paragraphs on a topic, then combine that content into an e-book. Then do what Tom Pick and Tony Karrer of B2B Marketing Zone did – make it easy for people to compose posts like this one and share the book through their social networks. Your contributors will be flattered …

Are your employees doing your brand more harm than good?

If you’re a savvy marketing leader, you’re already implementing or thinking about implementing an employee advocacy program.  Employee advocacy is a popular topic with B2C and B2B marketers these days. It should be. But are your employees doing more harm than good? What is employee advocacy? Employee advocacy is not a new concept however the name and the tools to implement it are relatively new. Employee advocacy is empowering your employees to extend your brand’s reach to their network. Not so complicated, right? And thanks to social media and platforms like Dynamic Signal’s, employees can quickly and easily share corporate-appr…