Both Meerkat and Periscope hit the social media scene by storm in for the first quarter of 2015. While media and tech legends were among the first to test-drive these new apps, bands, comedians and athletes soon followed. We’re now seeing executives getting on board with “behind-the-scenes” tours, to help humanize their brand and boost social authority.
What’s the big deal?
Before Meerkat and Periscope, the only ways to share video via Twitter were Vine (only six seconds), links to YouTube (static, lengthy process to record, upload and share), and links to Google Broadcast (live, but different social platform). Meerkat and Periscope both provide a quick and easy way to share your expertise via video, in real time, right from Twitter.
People are downloading and using the app in droves. The live streaming app of Periscope hit the Iphone top 30 App downloads last Friday.
How do they work?
For details on getting started, see our “How To” for both Meerkat and Periscope, but in general these are apps that are used mainly through your mobile device. You can watch broadcasts through your desktop, but interaction with the broadcaster is limited, making it a view only experience.
How do you find broadcasts?
The best way to find a live broadcast is to do a general search in Twitter for #Meerkat or #Periscope. There will be a brief description of the broadcast along with a link you can click to take you to view it. This is what it might look like:
If you view it through your desktop, these broadcasts are view only. But when you view it from your phone, you have the ability to interact with the broadcaster by sending messages. The mobile app also gives you the ability to connect with the broadcaster, as well as other small tools.
How Do You Stream Video using Meerkat or Periscope?
It’s as simple as downloading the app on your Iphone, giving the broadcast a name, and starting the video. Point, click, shoot. It’s that easy. Your job as the broadcaster is to share something helpful or entertaining and interact with those who send you messages.
Meerkat and Periscope
First, most of these videos on these platforms are not saved. There is the option to download them for viewing for later, but its main purpose is to shoot a video that is taking place in real time. It gives you the feeling of actually being there, seeing the world through someone elses eyes. It has a completely different feel than just watching a video.
While the ability to live stream through Twitter is still in its infancy, it’s certain to be a game-changer for showcasing expertise and building social authority. If you’re interested in learning more, feel free to contact one of our coaches at email@example.com .