What is Social Authority
The real value of social media comes from engaging in conversations that lead to opportunities. The more you give, the more your social capital grows, and the more people come to trust you.
Social authority is developed when an individual or organization is recognized as an expert in a given field or topic. Social media provides the platform for thought leaders and experts to establish social authority regardless of budget constraints or available marketing resources. Social authority is obtained by regularly participating in online conversations and contributing valuable information in an honest, genuine approach.
Historically, visibility was defined by “who you knew” and “what you knew”. Social media has introduced two new components: who knows you and what you are known for. People have many new ways to discover you and tap into your expertise. And you have many new ways to communicate your expertise in a way that builds your reputation as an expert. Social authority creates trust and trust greases the wheels of b2b commerce.
Profitecture’s training programs and services are designed and delivered with the purpose of helping you and your organization build social authority. Our Social Media Boot Camp series is focused on helping individuals and teams establish and build habits for building social authority. Profitecture’s Advanced Social Media courses, such as Blogging Essentials, ENGAGE, and Social Selling, help individuals evolve their social authority.
Training and services you might find interesting include:
- Social Media Consultation
- Social Media Boot Camp
- Social Media Boot Camp for Executives
- Blogging Essentials
- Social Selling
building social authority requires a new way of thinking about your company and your customers. Profitecture teaches the tools because they are a means to an end, but our real objective is to show you how to build trust.
We founded Profitecture to teach the concept of “social authority.” This is a measure of trust and credibility that accrues from mastery of subject matter and a willingness to share that expertise. Social authority can’t be bought at any price. It has to be earned. You also don’t need social media to earn it. You can build social authority through writing, speaking, teaching and recognition from others. It just so happens that social media tools are perfect for building social authority on your own without relying upon the benevolence of others.
Social authority is a new form of capital based on trust. Anyone can build social authority for nothing more than the cost of their time. It grows in value with use and it pays off in many different ways. The more social authority you build, the faster your reputation grows because people share your expertise with their own social networks without demanding payment or asking permission.
Profitecture teaches business professionals how to build social authority. That means knowing what to say, not just how to talk. Social media isn’t just an extension of traditional marketing channels, it’s a complement to them.
Building social authority means applying the principles of active listening, constructive conversation and pay-it-forward generosity. Ask anyone who has built a large community how they did it and they’ll tell you that they started by giving more than they got.