Social Selling for B2B, Webinar Summary

Social media has transformed the B2B buying process, giving customers unprecedented amounts of information and advice from their peers. Selling is increasingly about listening for opportunities, engaging early in the sales cycle and building trust.

B2B Social Media Sales Funnel
Last month, Paul Gillin led our Social Media Boot Camp Alumni through a session to help them navigate this new landscape by sharing some of the basics of Social Selling.  The session covered:

+ The changing customer buying process and its impact on sales cycles

+ Why trust is the new currency of B2B markets

+ How to use LinkedIn to identify opportunities, research prospects and create connections

+ 10 social selling steps you can take right now

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If you have questions about social selling, you can join our CrowdChat on May 28, 2015 at 1pm Eastern Time by clicking here. If you’re reading this after May 28th, you can click the link to read the CrowdChat transcript or tweet me at @RobinScharpf.

About Robin Scharpf

Robin is a senior marketing manager with 20 years of marketing and client management experience. She applies her in-depth marketing background with an eye on results. Robin is a natural leader, creative thinker and enthusiastic problem solver. Prior to joining Profitecture, Robin spent 10 years with IBM’s Channel and Midsize Business Unit where she monitored and analyzed market trends, developed business plans and marketing strategies, managed its emerging market portfolio, led global execution of integrated communication plans, launched a client advisory board, and coached executives and business partners on social media participation and social authority. A University of Dayton alumna, she is a seasoned photographer and dreams of being a blues singer in her next life.