We’ve received a lot of questions about why a business would need a twitter handle. There are a lot of myths concerning Twitter and who is on there. Those myths can sometimes keep businesses away. But in fact, this social media platform specifically is where you want to make your presence known to engage with other businesses.
One of the main myths we hear constantly is this: Its for celebrities and for people telling the world what they had for breakfast.
In some ways yes, you see a lot of celebrities on Twitter, and there are a lot of people who will tweet unnecessary things, but that is only one side of this mega social media platform
Why Your Business Should Be On Twitter
The best part about Twitter is the amount of information available and the pace in which the information is sent. You can interact with others, monitor conversations in real time, and make your presence known. Overall, this arena is the best place to start building your brand in the social media world.
Ease of Communication
Allows your customers and followers to get in touch with you and feel part of the experience. Gives you an avenue to engage them directly. Many users will use twitter as a means of getting in contact with the company instead of direct email. And because the messages are less than 140 characters, very light and fast interaction is always guaranteed. Customers feel most at ease when they can communicate with you in this way.
Know What People are Saying About you
Utilizing platforms like Hootsuite and connecting it with your Twitter will help you monitor what people are saying about your products and your business. Many times customers will post feedback or share their experiences about your product or company. When you interact with them about it and thank them for the shout out, you will more likely have a returning customer who will engage with your posts more often.
Looking for particular keywords and monitoring conversations is a great way to gather intelligence for making future business decisions. Utilizing hashtags, following particular people who have a large reach, and searching for key words being used can help you find valuable information as to what direction your industry is headed.
If someone says something bad about you on social media, you’ll know it the instant it happens. Negative comments on social media can be common, and businesses are using Twitter as a means of addressing those concerns publicly. If you can address it right and show that you’ve went above and beyond to help them, what would have been negative publicity now became a major victory for you.
Yes, you will find young teens posting pictures of what they had for lunch, but if you search for the right people and words, you will come across very valuable information and followers that can boost traffic to your business and improve your brand.